“Motorcycle enthusiasts can once again enjoy classic Harley-Davidson design cues in the number one selling vehicle in America, the Ford F-150,” said Matthew Levatich, president and CEO of Harley-Davidson, Inc.
“Our design team worked closely with Tuscany to create a truck that reflects the same passion for freedom, power and American values that we pour into every Harley-Davidson product. The strong reaction by the public to the concept truck at our anniversary event encouraged us to move the Harley-Davidson edition Ford F-150 into production. We look forward to fulfilling the dreams of fans who overwhelmingly asked for this special truck.”
The truck has returned to Ford showrooms after a seven-year absence. The highly successful program from the past lasted from 2000 to 2012 and approximately 70,000 were sold. Today, the Harley-Davidson truck is arguably the most sought-after special edition truck ever built. Harley-Davidson and Tuscany Motor Co. have collaborated on the build of the all-new custom 2019 Ford F-150 pickup truck. Tuscany is a Ford Motor Company specialty vehicle manufacturer in the personal-use segment.
The 2019 Harley-Davidson F-150 includes over 70 proprietary parts that make the truck stylish, comfortable and unmistakably Harley-Davidson. Styling was inspired by the famous Harley-Davidson Fat Boy® and CVO® models.
“Harley-Davidson is one of the most iconic brands in the world,” said Jeff Burttschell, Vice President, Tuscany Motor Co. “Working closely with Brad Richards, Vice President of Styling and Design at Harley-Davidson, we created a truck which will allow anyone to drive a world-class vehicle that honors the rich heritage of Harley-Davidson. Built to be recognized from a distance as a Harley-Davidson F-150, we believe it will be an instant classic.”